
Resume
Profile & Experience

2018 - PRESENT
FREELANCER
Freelancer - art director / designer
2015 - 2017
CREATIVE DIRECTOR
BARONAD
Creative lead for art directors, designers, and writers. Client management and presentation. Project management and coordination. Staff coaching. Creative development and design direction for advertising campaigns for web, print and outdoor media.
ACCOUNTS
UEM Sunrise, Sunsuria, UMLand, Hillcrest, Prima Paramount, Plaza Batai, Jason’s Food Hall, Giant Hypermarket.
2011 - 2012
SENIOR ART DIRECTOR
TOPPAN VITE
Team lead for designers. Client management. Project coordination. Creative and design direction for printed publications.
ACCOUNTS
Various client accounts for financial reports, IPOs, and mixed print assets. Singapore Power, Suntec, SingHealth, Treasury China Trust, China Minzhong, Informatics, Chosen, Koda, TA Corp, ABR, A Sonic, Avitech.
2008 - 2009
SENIOR ART DIRECTOR
MAGNET PARTNERSHIP
Creative lead for projects. Client management. Creative and design direction for advertising and design collateral (press and magazine advertisement, mobile ad, booth exhibition, financial report, brochure, newsletter, etc.)
ACCOUNTS
Adobe, Sony, RBS (The Royal Bank of Scotland), UBS, AMPCI, Macquarie, Aberdeen, LGT Group.
2002 - 2008
ART DIRECTOR
GOOD PEOPLE ASSOCIATES
Advertising pitches and client management. Creative lead for advertising campaign. Art direction for photo shoot. Creative direction for advertising and promotion campaign (newspaper and outdoor advertising, coffee table book and other printed matters, brand development, etc.)
ACCOUNTS
The Lion Group, Mudajaya Corporation, Gamuda Land Berhad, Mahsing Group Berhad, Nationlink Group.
1996 - 1997
VISUALIZER
GRAPHIC DESIGNER
MULLENLOWE
Visualisation of storyboard for TV commercials. Execution of advertising pitches. Art and design direction for advertising assets (POS, POP, newspaper/magazine, billboard/banner, printed matter).
ACCOUNTS
Winston, Wall’s, Ridsect, Quaker, Petronas.

