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Resume

Profile & Experience

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2018 - PRESENT

FREELANCER

Freelancer - art director / designer

 

 

2015 - 2017

CREATIVE DIRECTOR

BARONAD

Creative lead for art directors, designers, and writers. Client management and presentation. Project management and coordination. Staff coaching. Creative development and design direction for advertising campaigns for web, print and outdoor media.

 

ACCOUNTS

UEM Sunrise, Sunsuria, UMLand, Hillcrest, Prima Paramount, Plaza Batai, Jason’s Food Hall, Giant Hypermarket.

2011 - 2012

SENIOR ART DIRECTOR

TOPPAN VITE

Team lead for designers. Client management. Project coordination. Creative and design direction for printed publications.

 

ACCOUNTS

Various client accounts for financial reports, IPOs, and mixed print assets. Singapore Power, Suntec, SingHealth, Treasury China Trust, China Minzhong, Informatics, Chosen, Koda, TA Corp, ABR, A Sonic, Avitech.

2008 - 2009

SENIOR ART DIRECTOR

MAGNET PARTNERSHIP

Creative lead for projects. Client management. Creative and design direction for advertising and design collateral (press and magazine advertisement, mobile ad, booth exhibition, financial report, brochure, newsletter, etc.)

 

ACCOUNTS

Adobe, Sony, RBS (The Royal Bank of Scotland), UBS, AMPCI, Macquarie, Aberdeen, LGT Group.

2002 - 2008

ART DIRECTOR

GOOD PEOPLE ASSOCIATES

Advertising pitches and client management. Creative lead for advertising campaign. Art direction for photo shoot. Creative direction for advertising and promotion campaign (newspaper and outdoor advertising, coffee table book and other printed matters, brand development, etc.)

 

ACCOUNTS

The Lion Group, Mudajaya Corporation, Gamuda Land Berhad, Mahsing Group Berhad, Nationlink Group.

1996 - 1997

VISUALIZER

GRAPHIC DESIGNER

MULLENLOWE

Visualisation of storyboard for TV commercials. Execution of advertising pitches. Art and design direction for advertising assets (POS, POP, newspaper/magazine, billboard/banner, printed matter).

 

ACCOUNTS

Winston, Wall’s, Ridsect, Quaker, Petronas.

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